What is 'creativity'?
I've been exercised about exactly what creativity is for some time now. Apparently while I've been exercised about this, others have been busy appropriating it. Which is odd, because I had the feeling that creative used to be what your mother hoped you weren't, so that you'd do well in your exams and get a good job. These days, creativity is a term that is linked more often with enterprise , innovation and collaboration than with drug-fuelled hippies, going off the rails, and lone artists in garrets. What's being stolen is the origin of creativity. It's being sold back to us as a commodity, something we can buy cheaply and easily, but which effaces the origins of the product, like brightly-lit supermarkets purveying white milk in plastic containers, rather than cows. Let me give an example. Jonah Lehrer is a clever young chap, who wrote a book called Proust was a Neuroscientist (by implication, I am not, I am a grumpy old woman). I read and enjoyed ...